Product Analytics · H1 2026

What members use, and where new ones come from

A read on growth, in-app engagement, and the web reservation funnel — from the raw event data.

Jan – Jun 2026Source · Mixpanel + FirebasePrepared July 2026

The headline

Four numbers that frame the year

+201%

Monthly active members — 12.8K in January to 38.4K in June

Growth

+39%

Average app screentime, year over year — 20.5 → 28.5 min (Firebase)

Engagement

1.73M

Chat sessions in six months — the core surface members return to

Retention

2,448

Web reservations started since launch — 351 completed to date

Acquisition

Note: screentime is a Firebase metric; all other figures are from Mixpanel event exports. Web reservations exclude dev/QA traffic.

Growth

Active members nearly tripled in six months

12,756

Jan

11,995

Feb

18,373

Mar

29,821

Apr

36,161

May

38,390

Jun

Unique active members per month (distinct member / patient id, any event). Feb dip precedes a steep March–May ramp.

Engagement

More members — and each one spends more time

Avg app screentime · Firebase

20.5 min

2025

28.5 min

2026

The two stories compound. The base grew +201% and average time per member rose +39% — more people, each more engaged. Reinforced by 1.73M chat sessions and 615K messages sent, holding steady at ~290K sessions a month.

Verify before the room: compare like windows (Jan–Jun 2025 vs Jan–Jun 2026) so the year-over-year figure is exact rather than full-year vs partial-year.

In-app

The screens members live in

Home is the front door; five pillars keep members coming back

Homethe hub

near-universal reach

31,354members

Newsletterdeepest content dwell

~15s median

14,754members

Reservation flowbook a visit

task screen

10,882members

Studioclasses & fitness

browse the class list

6,443members

Labresults & PhenoAge

27% over 1 min

6,108members

Immunizationrecords & verify

no dwell timer

4,060members

Unique members reached, Jan–Jun. Reservations tab (10,771) and Yoga (3,133) omitted for space.

In-app

Time on screen

Not all views are equal — how long members actually stay

Screen	Views	Median
Newsletter	108,411	15s
Lab	21,024	11s
Reservation flow	40,393	8s
Studio	32,290	3s
Reservations tab	72,956	4s
Home	400,139	3s

Quick < 10s Engaged 10–60s Deep 1 min +

Newsletter and Lab are the read-and-stay screens; Home, Studio and the tabs are launch-and-route. "Studio Interaction" taps (mostly calendar flips) are not views. 5 min+ tail excluded as backgrounded.

Content

Spotlight

The newsletter is an asset, not a dead channel

14,754

members reached — the #2 most-reached screen after Home

108K

reads, holding ~32K per month April–June

~15s

median dwell — the deepest of any content screen

8%

of reads run past five minutes of active time

Reconcile before the deck ships. The survey may be paused, but the newsletter itself is one of the highest-engagement surfaces in the app. Worth checking with Connor & Henry so it isn't mislabeled as dormant.

Newsletter Duration events, Jan–Jun 2026.

Feature

Labs & PhenoAge

A differentiated feature members actually adopt

6,404

members engaged with Lab results since the March launch

1,748

used PhenoAge (biological age) — 88% returned a real result

2.7×

growth in self-serve PDF downloads — 281 → 747 per month

PhenoAge is a "wow" surface. A biological-age readout adopted by 1,750 members with an 88% result rate is exactly the kind of differentiated, sticky feature to lead a product story with.

Lab Duration, PhenoAge and PDF-download events, Mar–Jun 2026.

On the web

How new members arrive

Web sign-ups run almost entirely through /medical

Landing pages — views & clicks

/medical3,294 visitors

29,747 clicks

5,222views

/hrt1,059 visitors

6,099 clicks

1,649views

/studio84 visitors

975 clicks

137views

Booking funnel

Flow started2,448

Intake submitted22.3%546

Completed14.3%351

4,546 frustrated clicks site-wide (dead + rage) — 2,491 on /medical alone. The clearest lever to lift completion.

reservations.bakerhealth.com production, live ~Apr 27 2026. /medical draws 76% of views and 80% of clicks.

Core surface

Chat

Chat is where the relationship lives — and the AI opportunity

1.73M

chat sessions in six months — the single busiest surface

614,985

member messages sent, steady at ~100K per month

~290K

sessions per month — flat and durable, not a spike

This is the case for AI in 2026. A day/night support team is fielding ~290K sessions a month. Even a modest deflection rate on this volume is a real, quantifiable headcount and cost story worth modeling next.

Channel Session Ended & message events, Jan–Jun 2026.

What it adds up to

Three stories, one direction

01 — Retention

Members live here

Home routes to five pillars — Newsletter, Reservations, Studio, Lab, Immunization — with chat as the constant. Engagement is deep and growing.

02 — Acquisition

/medical is the funnel

The web reservation site brings new members in, converting ~14% of starts. Cutting the dead- and rage-click tax is the top 2026 lever.

03 — Opportunity

AI on chat

~290K support sessions a month is the clearest place to model AI deflection into real cost and headcount savings.

Source: Mixpanel event exports (app + web reservations), Jan–Jun 2026; screentime via Firebase. Dev/QA traffic excluded throughout.